After a challenging 2020, it was our wish that 2021 would bring the Laureus Sport for Good Foundation SA new opportunities for growth and innovation to the benefit of our respective businesses and programmes.
I am pleased to say that we made great strides last year, despite the continued challenges of changing lockdown levels in the country, and would like to start off by paying tribute and extend my thanks to our funding partners, stakeholders, ambassadors, trustees, project leaders, management team and staff. You continued to collaborate to keep the Laureus Sport for Good Foundation’s vision alive through making a positive difference in the communities we serve, and I am truly grateful and proud to walk this road with you.
Laureus’ core concept is simple, brilliant and daunting: to create global awards that recognize the achievements of today’s sporting heroes, and to bring sportspeople together – united in achievement but divided by sporting code. Once that community is brought together, putting to work their reach and support and investment of Laureus’ Founding Patrons and Partners, it creates a powerful message that can help social programmes around the world that use sport as a tool for social change. That message, simply, is Laureus Sport for Good.
The Laureus Sport for Good Foundation’s goal is to help young people overcome the limitations imposed by challenging social issues including poverty, homelessness, war, violence, drug abuse, discrimination and AIDS. To do this, Laureus has supported and assisted a worldwide programme network of over 200 programmes, in 40 countries, for the past 20 years.
The mission was inspired by the words of Laureus Patron, Nelson Mandela. At the very first Laureus World Sports Awards in Monaco, 2000, Mandela said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.”
Over the past two decades, Laureus has helped to change the lives of more than six million young people. Whether they are using boxing to help kids escape gangs in Rio de Janeiro, surfing to support the mental health of young people in Cape Town, basketball to get kids into college in New York, or rock climbing to create opportunity for young people with disabilities in Tokyo, the 250 programmes we are proud to support in 50 countries and territories around the world are living proof of President Mandela’s words: “Sport has the power to change the world.”
Despite the increased challenges of the Covid-19 pandemic, and a need to constantly adapt their delivery in the face of shifting restrictions, our partners continued to deliver against that belief in 2021. In doing so they were backed every step of the way by the Laureus family – our Academy Members, Ambassadors, funding partners, our staff, the media who tell stories of this impact, and all those committed to using sport to end violence, discrimination and disadvantage. Our sincere thanks goes to all of them, as always, for providing the drive that underpins this global movement.
And it is a global movement. This work happens on a local level, driven by local leaders and changemakers.
But over the past 12 months, there has been ongoing recognition of that community impact at the highest level of international collaboration. In October, the World Health Organization praised Laureus’ work as a ‘key action to unlock genuine impact’ and highlighted that our community impact model ‘moves from traditional ‘top down’ grant-making to collective, coalition-based community funding and decision-making,’ adding ‘Its funding models also support knowledge sharing, partnership building and measuring long-term impact.’ The United Nations Department of Economic and Social Affairs, meanwhile, cited Laureus as ‘a valued contributor to the report of the United Nations Secretary General,’ on the use of sport, adding ‘we believe that sport can play a critical role and encourage all to explore it as a cost-effective way to drive genuine social change.’
I hope that those reading this Annual Report will see it as evidence that the United Nations, just like President Mandela, is correct in that belief. Sport can play a critical role – and indeed it is playing a critical role, every day. South Africa’s incredible network of Sport for Development programmes includes some of the most innovative, vibrant and impactful programmes you can find anywhere in the world. Their impact on young people is profound. Laureus South Africa’s place at their side is one of support, of servant-leadership and of pride in their efforts, and we thank all of them – and you – for driving this work forward for another year. We look forward to seeing what can be achieved together in 2022.
Chief Executive of
Laureus Sport for Good
Former Banyana Banyana and current Banyana Banyana Coach
Team Qhubeka NextHash
“Don’t let what you can’t do
stop you from doing
what you can do.”
– John Wooden
Springbok Women's Rugby Player
Assistant Coach to SA Women's Netball Team
Natalie du Toit
Former Banyana Banyana Captain
Wayde van Niekerk
“Being kind is
Jean de Villiers
Former Bafana Bafana Captain
Ernst van Dyk
Cameron van der Burgh
COUNTRY PATRON REPORT
As Mercedes-Benz South Africa (MBSA) we firmly believe that our purpose, to First Move the World, guided us through these unprecedented challenges caused by COVID-19. When the COVID-19 pandemic began, it tested our resolve, resilience and leadership.
It is no secret that as MBSA, our primary objective is to serve our customers and provide them with the best premium and luxury vehicles. As the inventor of the automobile, we have been doing so for over 136 years, always reinventing the automobile and mobility in its most luxurious form, decade in, decade out. However, a key aspect of our corporate culture is also to serve the community and with that, we are a socially conscious organisation. We recognise that we do not just build cars – we build communities too.
Marlene Coetzee, Jill Benting, Nikki Ferreira, Taahirah Isaacs, Zulfah Gierdien-Abrahams,
Keuen Roberts, Agresham Shingange
Alchemy Sport and Recreation
Boys and Girls Club SA
Children of the Dawn
Rugby and Netball
Boxing and Martial Arts
Grassroot Hope in South Africa
Great Commission United (GCU)
I AM WATER
Lungisisa Indlela Village (LIV)
Made For More
PeacePlayers South Africa
School of Hardknocks
Soweto Canoe And Recreation Club (SCARC)
United Through Sport South Africa (UTS)
Waves For Change
Zip Zap Circus
Youth Empowerment through Sport Programme (YES)
Khulisa Social Solutions
New LoveLife Trust
THE DAN NICHOLL SHOW INVITATIONAL
A very BIG THANK YOU from the whole team at The Dan Nicholl Show for your support on Monday at The Dan Nicholl Show Invitational. It was wonderful to see many of you again and some new faces joining us for the 2021 addition, all in support of The Laureus Sport for Good Foundation.
We raised over R250 000 for the Foundation and this is all thanks to you.
Also THANK YOU again to our amazing sponsors and support staff for their contributions.
GOLF FOR GOOD
With Laureus Sport for Good being the official Charity Partner of the British and Irish Lions Tour, we hosted two golf days to celebrate the partnership while also raising further funds to help Laureus with the continued implementation of Sport for Good programmes in various communities.
These golf days-taking place at Royal Johannesburg and Kensington Golf Club, The East Championship Course, and Pearl Valley Jack Nicklaus Signature Golf Course respectively, attracted 164 golfers and raised over R400,000 in total
CAPE TOWN CYCLE TOUR
The Cape Town Cycle Tour is a standing appointment in the Laureus calendar, with a peloton of riders representing the Foundation tackling the world’s largest timed cycle race year on year.
2021 saw over 20 riders, including our ambassadors Schalk Brits, Corne Krige, Schalk Burger and Academy Member and Trustee, Bryan Habana take on the picturesque 110km in aid for #SportForGood.
All riders had a fantastic Race Day!
Big thank you to The Westin, who provided a fantastic hospitality throughout the weekend.
- Sportsman of the Year Award: Rafael Nadal
- Sportswoman of the Year Award: Naomi Osaka
- Team of the Year Award: Bayern Munich
- Breakthrough of the Year Award: Patrick Mahomes
- The comeback of the Year Award: Max Parrot
- Sport for Good Award: KICKFORMORE by KICKFAIR
- Lifetime Achievement Award: Billie Jean King
- Athlete Advocate of the Year Award: Lewis Hamilton
- Sporting Inspiration Award: Mohamed Salah
- Sporting Moment of the Year Award: Chris Nikic